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SweetWater 420 Fest, Zero Mile and The String Cheese Incident are excited to announce an intimate late night Incident as part of SweetWater 420 Fest at The Eastern in Atlanta, GA, on Saturday, April 30.
This show is a ticketed event, accessible only with the combination of both late night ticket and festival wristband.
A limited quantity of late night tickets will be available with new festival wristband purchases on Thursday, April 21, at 4:20pm ET.
For existing pass holders, the email address that was used to purchase a ticket to SweetWater 420 Fest 2022 will receive an email from Zero Mile with a unique link for the opportunity to purchase up to 4 late night show tickets to SCI. A valid festival wristband will be required and scanned for entry. Whatever email was used to purchase the festival tickets is the only email permitted to purchase late night tickets. All Zero Mile direct purchases for the SCI late night show will receive an email confirmation and will receive their ticket in the manner they choose at check out.
About The String Cheese Incident The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.
When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.
Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band’s record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.
The String Cheese Incident’s commitment goes well beyond their immediate community, and even beyond the music community as a whole. Early on, the band took a serious interest in giving back to the communities that they visited, and they were among the first performers to encourage “Green” shows and tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered the band a reputation as live music vibe innovators.
