VENTURA, Calif. — Patagonia Inc., the environmentally minded apparel company, and some of music’s most talented artists, including Umphrey’s McGee have come together to form the Patagonia Music Collective. The Patagonia Music Collective will launch Tuesday, March 1, 2011 at www.patagonia.com/music.

The collective brings together musicians, fans and grassroots environmental groups to raise funds for environmental causes. Artists, such as Umphrey’s McGee, have donated unreleased tracks that will be sold for $.99 with net proceeds going directly to the artist’s favorite environmental group. Visit www.patagonia.com/music for details.

Umphrey’s McGee has donated, “Hajimemashite”, a previously unreleased track, to benefit Climate Cycle.

“Patagonia is honored to have Umphrey’s McGee as a part of the Patagonia Music Collective,” notes Rob BonDurant, Patagonia’s VP of Marketing, “We’ve been stunned at the graciousness of artists like Umphrey’s McGee who so readily jumped at the chance to introduce their fans to an enviro cause they support. We’re so hopeful that fans will not only purchase this track, but learn about the work Climate Cycle is doing.”

The tracks will be available at www.patagonia.com/music, through a dedicated iPhone® app and a web widget player on participating artist’s websites. Fulfillment will be handled by iTunes®.

Patagonia views the “collective” as a new model for green giving, as well as a way to engage a non-Patagonia demographic in environmental activism. The Patagonia Music Collective will launch with 24 tracks with additional tracks released each subsequent week from established acts and emerging artists. Exclusive compilation records and more will be available at varying intervals at Patagonia stores worldwide.

Other musicians on board thus far include Jack Johnson, Pearl Jam, Bonnie Raitt and Jon Cleary, Maroon 5, Philip Glass, Zac Brown Band, moe., the Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen, Ky-Mani Marley, Sun Kil Moon, Ben Solee, Ra Ra Riot, Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, the Drive-By Truckers, Bobby Long, The String Cheese Incident, Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail Washburn, Big Head Todd & The Monsters, Brandi Carlile and many more.

The Patagonia MusicTM Collective is not a record label. Artists are simply donating tracks for a sustainable music initiative that benefits the environment. Patagonia is providing a platform for artists to participate in a larger effort to increase awareness of both the enviro groups and causes artists would like to support and the music/artists associated with Patagonia Music.

Catch Umphrey’s McGee on tour now:
Wednesday, March 2 - Thursday, March 3 Barrymore Theatre Madison WI
Friday, March 4 First Avenue Minneapolis MN
Saturday, March 5 First Avenue Minneapolis MN
Sunday, March 6 The Venue in Fargo Fargo ND
Tuesday, March 8 Babcock Theatre Billings MT with Big Gigantic
Thursday, March 10 Knitting Factory Concert House Boise ID with Big Gigantic
Friday, March 11 Crystal Ballroom Portland OR with Big Gigantic
Saturday, March 12 The Fillmore San Francisco CA with Big Gigantic
Sunday, March 13 The Fillmore San Francisco CA with Big Gigantic
Wednesday, March 16 Crystal Bay Club Casino Crystal Bay NV
Thursday, March 17 House of Blues - Sunset Strip West Hollywood CA with Big Gigantic
Friday, March 18 House of Blues - San Diego San Diego CA with Big Gigantic
Saturday, March 19 Marquee Theatre Tempe AZ with Big Gigantic
Saturday, April 2 UMBOWL II Park West Chicago, IL
Wednesday, April 20 Stubb's BBQ Austin TX with Ruby Jane
Thursday, April 21 Cain's Ballroom Tulsa OK
Friday, April 22 House of Blues - Dallas Dallas TX
Saturday, April 23 House of Blues - Houston Houston TX
Saturday, May 21 The Hangout Music Festival Gulf Shores AL
Friday, May 27 – Sunday, May 29 Summer Camp Chillicothe, IL
Thursday, June 2 - Sunday, June 5 Wakarusa Festival Ozark AR
Thursday, June 2 - Sunday, June 5 Mountain Jam Hunter, NY
Sunday, June 26 NEARfest Bethlehem PA

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About Umphrey’s McGee
Since forming in the late '90s, Chicago's Umphrey's McGee has cultivated an impressive presence both live and in the studio. Lauded by critics and adored by fans, Umphrey's boasts regularly sold-out shows from coast-to-coast, 8 official album releases and nearly all of their live shows available digitally. The band is known for offering their fiercely loyal fanbase the most innovative musical experiences available, including their much buzzed about Stew Art Series (aka, “S2”) and UMBowl event – both interactive fan experiences where audience members “conduct” the band through various technologies. www.umphreys.com

Performing such festivals as Bonnaroo, ROTHBURY, Lollapalooza, Fuji Rock Festival and more, Umphrey’s McGee continues to draw in new listeners with their singular style: virtuoso playing and acrobatic tempo changes and rhythmic shifts complemented by dazzling song craft and composition, memorable hooks, anthemic guitar lines and rock solid rhythms. Now, in their second decade of playing music, Umphrey's McGee continues to wow fans globally.

About Patagonia
Patagonia, with sales last year of over $333M, is noted internationally for its commitment to product quality and environmental activism. In Fall 2011, the Company’s entire product line will be recyclable thorough its Common Threads Recycling Program. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles®, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine’s April 2007 cover.